Tweeting, posting, and “liking” Facebook pages is much more than just a pastime. Increasingly, businesses are relying on digital and social media as a critical part of their marketing plan. Our Bachelor of Science in Digital Marketing and Social Media Management program will prepare you to stand out as an informed and savvy job candidate, ready to guide organizations through the world of digital marketing.
Through your coursework at Bay Path, you will master social networking tools and learn to strategically apply analytics to meet your business and marketing objectives. The program also puts emphasis on learning the fundamentals of a social media campaign and how to manage online branding issues.